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Womens Nike Air Max

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MensajePublicado: Mie Abr 24, 2019 3:39 am    Asunto: Womens Nike Air Max Responder citando

Luxury footwear and performance brand Athletic Propulsion Labs (APL) is shifting into high gear and partnering with the British Formula 1 motor team Rokit Williams Racing.APL Womens Nike Air Max , which has previously had a partnership with other teams, will be supplying Rokit with footwear for racing, "to ensure that the race team can perform at their highest level,” said Claire Williams, deputy team principal of Rokit.Adam Goldston, co-founder of APL, said the collaboration reflects the company's focus on producing luxury performance gear. “Racing has become a passion for APL, and we built them a collection that elevates the optics and performance of the team,” he said.The athletic brand was founded in 2009 by twin brothers Adam and Ryan Goldston, whose aim was to create luxury footwear that performed on a professional athletic level.According to the brothers, growth has been organic. “We started as a direct-to-consumer business, and that’s how we built that connection with our customer. We also have a strong online business," said Ryan Goldston, adding that the brand is stocked in Harvey Nichols, Selfridges, Le Bon Marché and Lane Crawford.The products are made from luxury materials, such as merino wool, and perform to such a standard that they were banned by the NBA in 2010 for their ‘Load ‘N’ Launch’ technology. The APL shoes were the first pair to be outlawed for performance reasons. Items banned by the NBA are usually done so for aesthetic reasons.“When we got banned, that was something that forever changed our future, because it was basically the authority saying that the product was too good. So that gave us an instant boost. That unique selling proposition was really what resonated with our consumer,” said Goldston.The brothers are now putting their focus on expanding in key markets such as London and Paris. A physical retail space is also in their future.“For us, it’s about creating an experience and not about the four walls. So a retail outlet will be really important to us, and we’re not looking at just the domestic approach , we’re looking [internationally] because we believe we’re a global brand, not just a U.S. brand,” said Adam Goldston. Shares of Dick's Sporting Goods are tumbling in Tuesday morning trading after the company reported a better-than-expected finish to the fourth-quarter but offered an outlook that may have missed the mark.The Coraopolis, Pa.-based sporting goods seller's stock was down nearly 7 percent to $36.45 as of 9:45 a.m. EST.It posted earnings of $102.6 million, or $1.07 per diluted share, for the fourth quarter ended Feb. 2 — an 11.5 percent drop from the period ended Feb. 3, 2018. Adjusted per-share earnings panned out at $1.22 ahead of analysts' expectations of $1.06.Revenues fell 6.5 percent to $2.49 billion, with same-store sales also dipping 2.2 percent. Those figures were slightly better than forecasts of $2.48 billion and a decline of 3.3 percent, respectively.Digital sales proved to be a bright spot for Dick's, increasing 17 percent during the fourth quarter and representing approximately 23 percent of the top line."We are pleased with our fourth-quarter results. Our core business performed quite well, as our athletes have responded positively to many of our initiatives, resulting in comp sales gains across key categories and double-digit percentage increases in e-commerce and private brand sales," said chairman and CEO Edward Stack. "We will continue to make significant investments in our business to meet our athletes' ever-changing needs and grow our leadership position in the industry."For the full year, Dick's saw earnings of $319.9 million, or $3.24 per diluted share, a gain of 8 percent from the prior year. Meanwhile, revenues decreased 1.8 percent to $8.44 billion and same-store sales slid 3.1 percent.The company expects to return to positive same-store sales in the second quarter of 2019. Overall, however, full year 2019 consolidated same-store sales are projected to be flat to up 2 percent. Earnings per share are forecast in the range of $3.15 to $3.35."In 2019, we are focused on enhancing our athletes' experience in our stores, improving our e-commerce fulfillment capabilities and elevating our technology talent and capabilities," added Dick's president Lauren Hobart. "This is an exciting time for our company as we remain focused on building the best omnichannel experience in sporting goods."Want more?Dick's Sporting Goods One Year After Gun Ban: What Analysts Expect NowDick's Sporting Goods Sales Take a Tumble Ahead of the Holidays
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